I love this deck. I wanted an animal-based deck with soft colors and a basically non-gendered approach, so it's perfect. I've found that it resonates greatly with people, who say they find it sweet, safe, comfortable, and easy to relate to. As one person recently told me, "Your cards don't freak me out!" In fact, I find that the simplicity of the Minor Arcana Number cards makes it easier to explain the nuances of what can be seen as "negative cards" (Nine and Ten of Swords, for example) because the images are far less distressing than in many decks.
I just used these super successfully at an event with over thirty women, and received many comments on how much they loved it. Though people were fascinated with the cards, the clean, simple lines made the readings go quickly and smoothly because the images were easily understood and there wasn't that temptation to ask a million questions about obscure details. (I'm looking at you, Rider-Waite!)
I'm especially fond of the Court Cards. I've found it very easy to relate these to aspects of self (as opposed to representing actual people), because of the clever use of animals. It seems far easier people, no matter their own gender identification, to identify with any of the Court Cards because, even with their accessories, elephants, big cats, raptors, and otters don't show much gender differentiation. The same holds true for the Major Arcana: anyone can see themselves in a puppy or a cat or seahorses.
All in all, this is wonderful deck for reaching out to people and,making the Tarot feel safe and accessible. It's a deck that I highly recommend for situations in which you're reading to people all over the gender spectrum or who unaccustomed to Tarot.